Kids are hearing about and forced to cope with tough issues at increasingly early ages, often before they are ready to understand all aspects of these complicated ideas. Additionally, medical research and public health data tells us that when young children want information, advice and guidance, they turn to their parents first. Once they reach the teenage years, they tend to depend more on friends, the media and other outsiders for their information. As a parent, you have a wonderful opportunity to talk with your child about these issues first, before anyone else can confuse your child with incorrect information or explanations that lack the sense of values you want to instill. We need to take advantage of this "window of opportunity" with young children and talk with them earlier and more often, particularly about tough issues like sex, HIV/ AIDS, violence, alcohol and drugs.