Putting education
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Arun Kapur, DPS MR 1982, Advertising    CareersConnect Talk Show

Future Uday Communications, an agency founded by Arun Kapur earlier in 2011, has had a brilliant run from Day 1. In the very first year, after winning the Polaris account, the company bagged clients like Globatt Batteries, Ansal API and IndiaMart. The cumulative account size of just these three businesses amounted to Rs 10 crore.

Talking to exchange4media about the new wins, Arun Kapur, Founder, Future Uday Communications, said, "It's been just one year since Future Uday started and it's been a great journey. We have recently bagged these three accounts and look forward to doing meaningful work on them in the coming year."

Future Uday then won then account of Globatt Batteries post a tough multi-agency pitch that took place in Delhi. Globatt Batteries comes from the house of Rahimafrooz Globatt Ltd, an international concern of Rahimafrooz that manufactures and delivers MF/SMF automotive batteries globally and is one of the larger battery operators in Asia. It is a leading business conglomerate from Bangladesh, having 56 years' experience in battery manufacturing and distribution at home and abroad. The company has set up operations in India and gradually established its presence in the market.

Ansal API, a well-known name in the real estate sector in India, also chose Future Uday Communications to handle its creative duties as it forayed into new township projects in Haryana and Uttar Pradesh.

Future Uday took on the responsibility to handle both creative and media duties for Globatt Batteries and Ansal API.

One of the largest online players in the B2B marketplace, IndiaMart.com, also chose Future Uday for handling its creative mandate. IndiaMart.com had launched its previous nationwide campaign in February 2010 across radio, Internet and print media. The spends that time were close to Rs 5 crore on the two-month long campaign that aimed at enabling bulk buyers and suppliers to find and discover right business partners across India and overseas. IndiaMart has since been aggressive on capturing international buyers.One of the largest online players in the B2B marketplace, IndiaMart.com, also chose Future Uday for handling its creative mandate. IndiaMart.com had launched its previous nationwide campaign in February 2010 across radio, Internet and print media. The spends that time were close to Rs 5 crore on the two-month long campaign that aimed at enabling bulk buyers and suppliers to find and discover right business partners across India and overseas. IndiaMart has since been aggressive on capturing international buyers.

Prior to setting up Future Uday Communications, Arun Kapur ran Foresight Advertising for almost 20 years, handling accounts like Mayur Suitings, FujiFilm, Wing's Pharmaceuticals' Diclowin (popularly known for its 'Hari panni waali goli' commercial), Kufma and WinCold, Intex, Hero Motors, Malibu Town, and Rajdoot Paints (later merged with Berger Paints), to name a few.

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